December 2016


Simplesurance, a Mountain Partners portfolio company, began a cooperation with the online platform DEINHANDY. Once again, the online insurance provider simplesurance gains a major partner to promote the company’s expansion into e-commerce.

“With this cooperation, we point out that the demand for product insurances in online shops is increasing”, says Robin von Hein, CEO of simplesurance. “With cooperations such as DEINHANDY we can not only expand our customer base, but also continue to position our company as the most important provider of cross-selling solutions at the interface between online trading and insurance.”

DEINHANDY, founded in 2014, is an independent online platform for smartphones, tablets and tariffs. The platform combines the advantages of a comparison portal and the know-how of a specialist dealer. It offers end-users devices across the whole price range and tariffs for every need. Now, DEINHANDY implements the innovative cross-selling solution of simplesurance into its online shop. With this, DEINHANDY expands their service and offers their customers an all-round protection for end-user products as added value. Both newly purchased mobile phones and devices up to six months old can be protected with an insurance.

Robert Ermich, Founder and CEO of DEINHANDY is confident about the cooperation: “We join forces with simplesurance and thus provide our customers with a considerable added value. Insurances offered by simplesurance perfectly fit our product range. With this, we can not only prolong the life cycle of the devices, but also increase the satisfaction of our customers.”

Simplesurance solutions enable the cross-selling of product insurances directly at the point of sale in e-commerce stores. The option is integrated into the checkout process of online shops and offers customers a fitting insurance for the purchased product in just one-click and completely paperless.

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