July 2017


Mountain Partners internationalized the successful business model of Luuna, a Mountain Nazca portfolio company. The newly created brand Lunio started its operation in Thailand this month and plans to enter other markets in Southeast Asia early next year.

Luuna, founded in 2015, manufactures and sells premium mattresses online, in addition to other products, as for example pillows. Customers of Luuna order online and can test the high-quality mattress for 30-days at home. Luuna provides free delivery and full refund, in case the customer is not satisfied with the product. With only a year and a half of operations, Luuna plans to close 2017 with a turnover of 200 million pesos only in Mexico, four times more than the revenue it received last year.

Mountain Partners brings the expertise and successful track record in internationalizing a proven business model in the emerging markets to roll-out Lunio in Thailand, while Luuna advises on business model, know-how and product technology as well as customer service.

„Our Venture Development team managed within less than 8 weeks to launch a fully operating business including an on-site mattress production, as well as tailored standard operating procedures for Thailand. An internationalization of Luuna to Southeast Asia is the concluding next step to further fuel and accelerate this unique success story,” said Marco Stutz, Mountain Partners’ Investment Director Southeast Asia.

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