The Mountain Partners portfolio company ePetWorld has raised five million Euro from existing and new investors. In addition to the existing shareholders Mountain Partners and Venture Stars, other well-known family offices participated as growth partners.
The fresh capital will contribute to the expansion of the self-developed brand portfolio and will help to drive the current effort in shifting the market from offline to online sales.
Stefan Pfannmöller, CEO of ePetWorld, explains: “After we were able to increase our sales 150% to a double-digit million amount and after establishing a leading role in the premium pet food and accessory segment in 2015, growth is still one of our top priorities in 2016. In addition, we are planning to implement up to 40 self-developed products for different segments. In January and February we launched the first of our own products and are already seeing high demand.“