23 June 2015
After successful internationalization Mountain Partners sells its shares in RegioHelden to Ströer Media
St.Gallen/Stuttgart, 23rd June 2015 – Mountain Partners successfully sold its shares in the online marketing company RegioHelden. Through active support of the startup (Venture Building) a significant appreciation in value was achieved in just four years. Mountain Partners was the first institutional investor in RegioHelden in 2011 and acquired 19 percent of the shares in the course of a capital increase. With its investment, Mountain Partners brought in Bertelsmann Digital Media Investments (BDMI) as a further investor. Later, the German Reconstruction Credit Institute (KfW) was won as an additional investor for the Stuttgart-based company and international joint ventures were initiated. As part of the Venture Building process, Mountain Partners further successfully introduced RegioHelden into Brasil (OndaLocal), the Middle East and Thailand (Heroleads).
“With our investments we always reach the goal to create added value for the selected startups. We have achieved this goal well with RegioHelden. Besides own capital we could gain other investors and with that we pushed growth as well as internationalization. With Ströer we have now found the right buyer for RegioHelden. Within three months we realize the second successful exit in 2015“, says Ingo Drexler, CIO of Mountain Partners and council member of RegioHelden. In April Mountain Partners has sold his ten percent shares of the voice and translation portal “bab.la”.RegioHelden supports regional ventures with search engine marketing and improvement. In the meantime it is also listed as one of the top 3 premium-partners for Google in the DACH region. Subject to the approval by the Federal Cartel Office the company for outdoor advertising Ströer takes over 90 percent of the online advertising marketer RegioHelden. The other shares remain with the founder.
The company RegioHelden is specialized on local as well as regional online advertising and it is also listed as one of the top 3 premium-partners for Google in the DACH region. As “external marketing department” RegioHelden acquires small and medium-sized enterprises as clients. Their goal is the increase of the local online presence and customer acquisition via measurable online advertising. The portfolio includes search engine marketing and improvement as well as web design and call measurement. Additionally the company has successful and tested technological solutions in regional online marketing. RegioHelden has a highly motivated startup Team with about 100 employees and the founder is Feliks Eyser.