ePetworld merges with pets Premium

August 2016

ePetworld merges with pets Premium

ePetWorld, a leading provider of food and accessories for dogs and cats, merges with pets Premium. The two e-commerce companies, both based in Munich, join forces to create the largest independent online provider of premium pet supplies in Germany and mutually complement their range with products from the specialist high-quality to premium segment.

The newly formed company Alphapet Ventures GmbH, positions itself in the market as a leading premium provider with mid double-digit million annual sales. The brands of ePetWorld and pets Premium, Hundeland, Katzenland and Leinentausch as well as pets Premium, will continue to develop independently and together offer more than 250,000 products.

The two new Co-CEO’s of Alphapet Ventures GmbH, Stefan Pfannmöller, founder of ePetWorld, and Marco Hierling, founder of pets Premium, now employ over 70 employees, 12 cats and more than 20 dogs. As Stefan Pfannmöller explains, the turnover and the new positioning are perfect conditions for the next growth step, but “the consistent improvement of the costumer benefits” and “the continuation of the positive cooperation with our partners” are more important than the growth in Germany and Europe.

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