Groupon latin america now entirely owned by Mountain Partners
Mountain Partners is forging ahead with its internationalization with an acquisition in Brazil. Mountain Nazca, Mountain Partner’s Latin American Hub, has taken over the e-commerce platform Groupon Brazil. After buying Groupon businesses in five other Latin American markets in March, Mountain Nazca has now also secured access to one of the strongest growing e-commerce markets.
“Thanks to this transaction, Mountain Partners will gain access to 25 million additional customers and significantly strengthen its position in the dynamically growing e-commerce business.” said Cornelius Boersch, Chairman of the Board of Directors and Founder of Mountain Partners. “After the acquisition of Groupon Brazil, the portfolio of Mountain Nazca now comprises thirty-five companies across Latin America,”
The move rounds off Mountain Nazca’s takeover of the Groupon portfolio in Latin America: “As the last component of Groupon Latin America, Brazil guarantees us significant market access as the economic situation brightens and great growth opportunities arise,” said Felipe Henríquez, Managing Partner of Mountain Nazca. The e-commerce platform – which employs about 760 in Groupon units across Latin America – will now have the muscle to launch new sales campaigns, allowing it to expand its reach its and customer base even more.
Mountain Parters will use its global expertise to further develop its newly and recently acquired portfolio companies in Latin America. “An important success factor and value driver is our proven experience in taking over and internationalizing local businesses,” said Boersch. “We deliberately use local teams and partners who are intimately familiar with local conditions and market developments.” Long-standing global experience, a strong capital position, and local expertise acquired with local companies is Mountain Partners’ winning mix.
Groupon Latin America is an example of this approach. By acquiring a well-established e-commerce platform, Mountain Partners will now be in an even better position to seize opportunities in the region. “The platform serves as an accelerator for many other portfolio companies in the Mountain Nazca portfolio,” said Boersch.