GetLaundry is All Set to Expand
United Arab Emirates premium On-Demand Laundry Service closes first round of investments and expands to Thailand and the Philippines.
The hippest online laundry service in the UAE – GetLaundry, is ready to make the competition even tighter. After closing the first round of investments, the company has now announced its expansion to two new countries – Thailand and the Philippines.
Launched with a purpose of delivering convenience to the residents of the UAE, GetLaundry’s unmatched online platform enables placing an order for laundry services such as washing, dry-cleaning, pressing and folding, through their website as well as the mobile application. Since its launch earlier in 2015, thousands of residents have made the most of GetLaundry, with the company almost doubling their customer base month-on-month. GetLaundry aims at freeing people from the hassles associated with laundry, thereby giving them more time for work and play.
With an initial seed investment, GetLaundry was able to quickly scale up their technology platform and the promotion strategy, with the help of which they firmed their position as one of the leading on-demand laundry services in the UAE. After capturing this market, the company is now setting up operations in Thailand and the Philippines.
The business model in the new countries will remain the same, i.e. tying up with launderettes in the locality, and connecting them to potential customers via the online platform.
In order to reach the same popularity in the new markets, GetLaundry will ramp-up its advertising efforts across various channels, to penetrate more on-the-go professionals. Aside from its current online advertising efforts, they are also preparing to launch traditional advertising materials along with below-the-line advertising executions, which aim to establish a strong connection of the brand on the grassroots level. What’s more, the company is allocating discount coupons, which will make their quality laundry service even more affordable for residents.
GetLaundry has always focused on customer satisfaction, as that is the root to growing the business. With more than 60% repeat orders month-on-month, GetLaundry boats of unmatched technical expertise with their easy to use platform and perfect execution. This focus will continue to leverage new customers in Thailand and the Philippines.
On the onset of the expansion, Pawel Iwanow, Advisor at GetLaundry said, “We are thrilled with the response we received in the UAE, and that just gave us the confidence to push this further to other markets. This is the mobile generation, and making something as basic as laundry services available on a click, is what gets people’s attention. We are positive that this is the right time to expand and are expecting some great response from Thailand and the Philippines as well.”
In the hustle-bustle of daily life, laundry becomes a tedious necessity of every household. Offering laundry services like dry cleaning, washing, pressing and folding, along with valet for pick-up and delivery, users of GetLaundry can schedule a pick-up in which will be delivered after 24 hours at their convenient time. The GetLaundry mobile application is both available in Google Play store and Apple AppStore across Dubai, Abu Dhabi, and Sharjah.